REFORMATION X SHRIMPS

REFORMATION

For the Holiday ‘24 season, Reformation released their capsule collection with British cult favorite, SHRIMPS, and Jordan and her team created a playful point of view through which customers experienced the launch. Jordan drew on product details and the brand identities of both partners to create an illustrative expression of the collaboration through hand made graphics, spirited animation, and cheeky layouts. This was the first use-case of the custom cursor program Jordan created for Reformation - the success of which permeated throughout all brand collaborations during her time as Associate Creative Director.