Video edited by Gabriela Freid

  • PETE DAVIDSON, OFFICIAL BOYRFRIEND

  • REFORMATION

  • At the onset of 2025, Jordan support the brand’s CCO in bringing her vision of the Official Reformation Boyfriend to life. From early conceptual developments, to pitching celebrity talent, to preproduction, to design and execution, Jordan upheld brand guidelines in a custom design system suited to tell the Official Boyfriend’s story across a wide range customer facing, shop-able touch points. She even spearheaded the final sizzle reel, recapping the campaign’s success to internal stakeholders. Navigate above to discover the campaign.

In addition to all 360 roll out items, Jordan and her team designed the sweatshirt and briefs for the shoot which became special edition products available during the launch online and in select stores.