DESCRIPTION:

Jordan’s first in a series of campaign storytelling moments for the brand, March 2026 at Madewell was all about an introduction to a new look to match a new approach to product. Jordan partnered closely with executive team including new creative leadership, to begin define a fresh visual language for the brand that would continue to evolve over the course of her 10-month partnership with the brand. Both in-studio and on-location capture was executed in partnership with Photographer Thistle Brown and Stylist Jasmine Hasset.