DESCRIPTION:

For Madewell’s June campaign, Jordan supported the brand’s Creative Director and EVP of Design, leading both in-house team and external creative partners to tell an authentic story of looks made for traveling with friends, set on O’ahu’s North Shore. Jordan developed concept, lead campaign Art Direction and consulted with the in-house cross-functional partners to iterate imagery and overall point of view into a 360 roll-out for the most sales driven campaign of the summer season. On-location hero imagery was shot by Photographer Thistle Brown and DoP Olivia Eberstedt, and styled by Lauren Bensky and Brendan Timmins.