PROJECT:
REBRANDED PACKAGING SYSTEM, DESIGN DIRECTION
CLIENT:
KHY
DESCRIPTION:
After a lengthy rebranding process with Chandelier Creative, with whom Jordan is a consistent collaborator, KHY tapped Jordan as a trusted partner to carry forward the new brand identity in a fully fleshed out packaging system. Jordan worked directly with the SVP of Design to created the best packaging solutions to suit her vision for the product, and Creative Director Kylie Jenner’s point of view in the brand over all. Jordan handled everything from bags and boxes, to trim, hardware and influencer gift experience. Jordan continued to consult with the brand through production, helping select materials, QC samples and ensure the packaging would be a success in the wild ahead of the brand’s relaunch in early 2026.

