DESCRIPTION:

For the brand’s inaugural campaign, Jordan collaborated directly with Feronia’s founder, designer Wallis Suda, to create a digital content suite that would successfully introduce the brand’s foundational story of routine, ritual and the realities of motherhood to the world. Jordan engaged trusted partners photographer Magnus Unnar, Casting Director Abi Schwinck at Sol Creative, and producer Martha Barr at Tiagi Creative, to bring the campaign to life. The imagery from the campaign showed up on all digital platforms for the brand’s first quarter in business creating a consistent look and feel across use cases.